At Assent, one of our Together Programme’s pledges is Sustainable Together, where we strive to act as good corporate citizens by committing to fostering a sustainable future. This pledge reflects our dedication to environmental responsibility and making impactful, sustainable choices.
With the UK consuming a staggering 7 million disposable coffee cups daily, it’s clear that even small changes can have a big impact. That’s why we’re thrilled to announce our Reusable Cup Campaign: One Cup At A Time, a year-long initiative to reduce waste and promote environmentally conscious habits.
The Vision
One Cup At A Time is more than just about cups—it’s about making sustainability a part of our daily lives. By swapping disposable cups for reusable ones, we want to showcase how small steps contribute to significant environmental change. At Assent, we see this as an opportunity to instill a culture of mindfulness and responsibility, not just within our organisation but across our network of clients and partners.
Our vision goes beyond waste reduction; it’s about creating a ripple effect. By demonstrating the ease and impact of using reusable cups, we aim to inspire broader adoption of sustainable practices.
Campaign Goals
Our initiative is driven by a few core objectives:
Reduce Waste
By choosing reusable cups, we can significantly cut down on single-use waste, helping to lessen the strain on landfills and reduce pollution caused by disposable items.
Promote Responsibility
This campaign aligns with Assent’s ethos of being socially responsible and our Sustainable Together pledge. By participating, we aim to foster a culture of accountability and environmental stewardship among our employees, clients, and community.
Inspire Change
At Assent, we believe in practicing what we preach. This initiative serves as a demonstration of our commitment to sustainability and encourages others in our industry to take similar steps. We aim to show how individual choices can collectively make a big difference.
Create Awareness
We want this campaign to spark conversations about the importance of sustainability and inspire others to consider how their small, everyday choices can collectively make a big difference. Join in the conversation with the hashtag #OneCupAtATime
Join Us in Making a Difference
Together, we can reduce waste, support sustainability, and inspire others to take action. Let’s make every hot drink an opportunity to champion change.
Remember, sustainability starts with small, intentional choices—and sometimes, it’s as simple as using a reusable cup.
Check out our Cup Tally to see how these small changes have made a big difference.
