In the market research industry, the incidence rate refers to the percentage of individuals within a specific population who meet the criteria required to participate in a survey or study. It is a key metric used to assess the feasibility…
In the market research industry, FMCG stands for “Fast-Moving Consumer Goods.” These are products that are sold quickly and at a relatively low cost, such as food and beverages, toiletries, cleaning products, and over-the-counter medicines. FMCG companies often rely heavily…
In the market research industry, LOI stands for “Length of Interview.” It refers to the estimated or actual duration of a survey or interview conducted with a respondent. LOI is an important factor in the design and planning of research,…
In-Home Use Tests (IHUTs) are a research method in market research where consumers are provided with products to use in their own homes over a specified period. The purpose of IHUTs is to gather authentic feedback on how consumers interact…
Recruitment process outsourcing (RPO) is a term used in the recruitment industry. It refers to a model where a company transfers some or all of it’s recruitment processes to a third-party provider. The third-party provider acts as an in-house recruiter…
An Extension to Scope (ETS) is an ISO Certification audit process where the certified client’s scope has changed. This could be adding a new location or change to product Certification bodies will review the client’s application and decide the appropriate…
A Data Protection Officer (DPO) is a role that some organisations require to have under the General Data Protection Regulations (GDPR). Public bodies and those carrying our certain types of processing activities must nominate a Data Protection Officer and register…
Downstream Access (DSA) refers to the ability of mail distributors or postal services that can inject post in to the Royal Mail system, by-passing some parts of the network. DSA providers can often get better rates by pooling client’s post…
Brown Paper Process Mapping is a collaborative technique used to visually represent and analyse a process or workflow in detail. Large sheets of brown paper are typically used as the backdrop, where participants use sticky notes, symbols, and markers to…
