In the market research industry, FMCG stands for “Fast-Moving Consumer Goods.” These are products that are sold quickly and at a relatively low cost, such as food and beverages, toiletries, cleaning products, and over-the-counter medicines. FMCG companies often rely heavily on market research to understand consumer behaviour, trends, and preferences, enabling them to make informed decisions on product development, pricing strategies, and promotional activities. The high volume and rapid turnover of FMCG products make accurate market insights essential for staying competitive in the sector.
ISO 20252 is the standard for Market Research and Opinion Services. Contact our ISO 20252 consultants for more information on the standard and ISO 20252 Certification.
