In the market research industry, the incidence rate refers to the percentage of individuals within a specific population who meet the criteria required to participate in a survey or study. It is a key metric used to assess the feasibility of a research project, particularly in terms of recruitment. A high incidence rate indicates that a large proportion of the target audience qualifies for the study, making participant recruitment easier, while a low incidence rate may suggest a more challenging or costly recruitment process. Understanding the incidence rate helps researchers plan and budget effectively for their studies.
ISO 20252 is the standard for Market Research and Opinion Services. Contact our ISO 20252 consultants for more information on the standard and ISO 20252 Certification.
